The shift towards consumerism driven by micro-communities rather than individuals holds myriad opportunities for more equitable business models. In Latin America, Muni offers community buying, where local leaders centralize neighbors’ e-commerce orders, giving each neighborhood better access to online commerce. Fractional wants to make real estate ownership more accessible by allowing friends and strangers to invest in and own properties together. Finally, Bandi connects users to their 'fashion twins' — the people they most resemble in style and body shape — to encourage clothes swapping instead of buying.
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