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Inside an Airbnb cofounder’s latest venture: Building tiny backyard homes

In 2008, a few years after graduating from design school, Joe Gebbia cofounded Airbnb—and he believes the company succeeded because of its focus on design. Now he’s starting a new company with the same ethos but a different challenge: how to build better tiny homes for backyards.

Samara, the startup, began as an innovation studio inside Airbnb that looked for new products for the company and new ways to create social change. The team eventually began to focus on backyard houses, also known as accessory dwelling units, or ADUs. The first product, a net-zero tiny house called Backyard, is launching now, and Samara has spun out into a new business.



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