Loop, the Fashion App which helps consumers swap clothes with friends

LOOP Digital Wardrobe is on a mission to minimize fashion waste. First, app users ‘digitize’ their wardrobes by uploading photos of each garment. Then, they browse and request swaps from their friends’ collections. Some retail partners also offer peer-to-peer upselling, allowing customers to trade branded items with fellow customers via the app. Launched in February 2022, the US-based company was created by the founder of sustainability solutions provider Yellow Octopus.