London-based Magical Mushroom Company has raised £3m in seed funding to scale its eco-friendly packaging and to fund its first raw material production plant in Nottinghamshire.
The Magical Mushroom Company has come up with a potential solution to replace the use of plastic and cardboard in packaging.
It does this by mixing agricultural waste with the root structure of a mushroom (mycelium) to make a material that’s biodegradable and similar in cost to other packaging options.
It will be the company’s fourth plant and allow for full control of its manufacturing. Funding will also be used to increase automation at Magical Mushroom’s other plants in the UK and Bulgaria.
Companies such as Selfridges, Lush, Seedlip and ID Watch are already using the mushroom packaging.
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